Category: World

Google to Advertise Chrome on TV

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Following a successful 30-second internet advert in Japan, Google has decided to advertise its web browser, Google Chrome, on television.

Google Japan produced an advert promoting Google Chrome that attracted quite a lot of attention and praise quite a while ago. Google decided to ride this wave of enthusiasm and hype and created a Youtube channel titled Chrome Shorts last week. Chrome Shorts is basically a collection of short videos promoting Google’s entry into the web browser market, Chrome.

Needless to say, this turned out to be quite popular as well. Since then, Google has decided to take the next big step and has decided to showcase the ad produced by Google Japan to the world. And what better way to communicate with the masses than with TV?

Thus a Google TV Ad campaign was born:

We designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns.

Was written on Google’s official blog, which contains details regarding the advert.

Not too long ago, Google started doing research regarding the relevancy of TV ads. That research is being used to  target the right audience.

The advert (which is embedded below) will begin airing this weekend on various TV networks.

[via The Official Google Blog]

Norway Testing Laptop-Only Exams

Norway is currently experimenting with a laptop examination trial, the success of which could result in all of Norway shifting to this new method of completing exams.

When a seconday-student turns 16 in Norway, they are provided with a laptop to help aid them in their schoolwork. The laptops are automatically preloaded with software a student would need (such as word processors), and sometimes the configuration is specialized, as is the case with media or design students who automatically have their laptop rigged with Adobe Photoshop.

Norway is looking to push this initiative further – to a point where even exams will be “written” on the very same laptop they use for everyday schoolwork.

The trial run, which currently involves every student between the ages of 16 and 19 in Nord-Trondelag county in Norway, is said to comprise of around 6,000 students nationwide.

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Photo by: jackhynes

The proposed move to laptop-only exams is said to provide students with a environment in with equipment they are used to working with, says Bjorg Helland, project manager of digital literacy at Nord-Trondelag county council, Norway.

“This is used both during their final exams before going to college or university but also during tests when the teacher wants to have a test with the class”

The examination process is possible thanks to a signature piece of software that runs during test or exam conditions. The software also has another trick up its sleeve – keylogging. Each time a student performs a significant action, a screenshot is taken and keystrokes are recorded. This means that cheaters are going to get caught – but it doesn’t stop there. The software also helps deter would-be offenders, and also allows suspected offenders to clear their name:

“Students are irritated by the fact that some students cheat on the tests. This way they can make sure it is fair for everybody,”

said Ms. Helland,

“It’s not just that they can be caught cheating it – can also get them off the hook. They can prove that the work is actually their own.”

There are also more advantages to doing things electronically. Electronic papers can be marked more easily, since they can be emailed instead of mailed to markers. Less paper is used in the examination process too, as question papers are downloaded (in conjunction with the special software, preventing a student from tinkering with the code) at the start of a test or exam.

Early success of the trials as prompted a nationwide-trial from September onwards, and willing schools can now apply for computer-based exams.

[Source: BBC News]

World’s Highest Internet Cafe Opens On Everest

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A cybercafe aimed at tourists has set-up shop near the Everest base camp in northeastern Nepal, providing the world’s highest internet access.

The cybercafe is 5,180m above sea-level and has turned into quite the hit for tourists and climbers, who wish to make contact with their families before setting out to conquer Mt. Everest – the highest mountain in the world (8,848m).

The Sherpa International Cafe is just about an hour’s walk from the Everest base camp, situated in Gorakse.

Apparently two more of these cafe’s are on the way, according to Chhetan Sherpa – the owner.

Looks like high-altitude connectivity is quite the lucrative business with every climber wanting to bare the good-luck wishes from friends and family.

British Pupils to Study Blogs, Twitter and Wikipedia instead of History

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Now that’s a statement nobody would believe.

In a recent discovery of a new education proposal, children in Britain will no longer be forced to study the World War II and the Victorian ages, instead those parts of history will be replaced with compulsory studies of Twitter, Wikipedia and Blogging after a document was uncovered by The Guardian.

This is only part of a massive curriculum overhaul that’s taking the focus of teaching back to catering for a more modern and flexible approach. This knowledge (which the pupils will be taught and learned up to the age of 11) is designed to adequately prepare children for a modernized and constantly-changing world.

If the proposal is approved, one of the requirements would be the following:

  • Children to leave primary school familiar with blogging, podcasts, Wikipedia and Twitter as sources of information and forms of communication. They must gain “fluency” in handwriting and keyboard skills, and learn how to use a spellchecker alongside how to spell.

There is both strong criticism, and strong support for the proposal, and nobody is quite sure what to expect.

Facebook Pictures Allow Parents to be Fined for Drunk Teens

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From: Chicago Tribune

London Restaurant Uses Touchpads for Orders

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(picture credit for this article:Dan.Pan.*; lauronsky)
You may already have heard of The Inamo Restaurant, a very high-tech Oriental fusion restaurant, that resides in London.
What sets Inamo apart from all the other restaurants in town is it’s touchpads and overhead projectors that turn ordering food into an interactive and fun experience.<

The new circular touchpad system (pictured above and below) allows hungry customers to order food directly from their table to the chefs working hard in the kitchen. Each time you preview a meal a delicious image appears on the touchpad or your “plate”,  rather than a description.

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While you wait you can play boardgames with other diners, or even go to a “Kitchen Cam” which allows you to watch the chefs prepare your meal in the kitchen.
Once the meal is finished, you can even display a map to help you decide where to go next. Very smart.

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(via Wired)