Google to Advertise Chrome on TV

May 9th, 2009 • Featured, Video, World
Tags: advert, advertising, adwords, browser, chrome, google, television

Following a successful 30-second internet advert in Japan, Google has decided to advertise its web browser, Google Chrome, on television.

Google Japan produced an advert promoting Google Chrome that attracted quite a lot of attention and praise quite a while ago. Google decided to ride this wave of enthusiasm and hype and created a Youtube channel titled Chrome Shorts last week. Chrome Shorts is basically a collection of short videos promoting Google’s entry into the web browser market, Chrome.

Needless to say, this turned out to be quite popular as well. Since then, Google has decided to take the next big step and has decided to showcase the ad produced by Google Japan to the world. And what better way to communicate with the masses than with TV?

Thus a Google TV Ad campaign was born:

We designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns.

Was written on Google’s official blog, which contains details regarding the advert.

Not too long ago, Google started doing research regarding the relevancy of TV ads. That research is being used to  target the right audience.

The advert (which is embedded below) will begin airing this weekend on various TV networks.

[via The Official Google Blog]

Popularity: 48% [?]

Facebook Pictures Allow Parents to be Fined for Drunk Teens

March 12th, 2009 • 2 comments Featured, Video, World
Tags: facebook, fine, Internet, law, picture

From: Chicago Tribune

Popularity: 22% [?]